Google’s RankBrain is an algorithm that uses machine learning and artificial intelligence to rank results based on feedback from searcher intent and user experience. Diving deep to learn what makes RankBrain tick, here are 15 actionable tips to improve your SEO rankings. Optimizing keyword research Keywords have long been the foundation to high-ranking SEO content. Most of your content, whether it be blogs or website copy, begin with hours of definitive keyword research you could rank for, and outrank your competitors for. However, RankBrain has in some ways changed those run-of-the-mill SEO keyword research strategies you may have used in
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