Every consumer is different. Some people like to shop online, and others prefer shopping in stores. Some customers spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people are guilty of this than you would think. Have you ever bought something impulsively? I’m willing to bet you have. In fact, 84% of Americans admit they made an impulse buy. How much are they spending? If someone buys a magazine or a candy bar while standing in
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