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The Ultimate Guide to Generation Z Marketing

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Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland Generation iGeneration Although there isn’t an exact date range, it typically refers to anyone born after the mid to late 1990s. That means the oldest members of this generation are in college or just graduating. The reason why this information is so important is because

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