Every marketer has a story about getting penalized by Google. Although many websites have evidently been punished (not just by big algorithmic updates, but also by one of the 400,000 tiny manual actions Google takes), the average marketer or webmaster hasn’t noticed when they have. According to Kissmetrics, only 5% of penalized websites are submitting a reconsideration request every month to recover their rankings. What Is a Google Penalty? A Google penalty is a punishment against a website whose content conflicts with the marketing practices enforced by Google. This penalty can come as a result of an update to Google's
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