AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing. The AdWords platform has several ad formats and two networks — search and display. The simplest and most direct of these formats is a text ad running on the search network. Text ads in AdWords include a headline, a visible URL, a description, and the possibility of ad extensions. The ad shown includes two ad extensions: the rating
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