Do you wonder how people navigate to find products on your ecommerce site? What about visitors that hit just one or two pages and then leave, without buying anything? Did they not find what they were looking for? Google Analytics has a site-search reporting suite that can help answer these questions. Unlike the keyword reports in Google Analytics for organic and paid search traffic — external to your website — the site search reporting provides insights into what visitors searched for on your website, using your site search. This data can be valuable for ecommerce merchants, as I will explore
The post Google Analytics: Using Site Search Data to Grow Revenue appeared first on Websetnet.