Google will update its mobile-friendly search algorithm in January 2017 to make smartphone content visibility a ranking signal. Sites that display “intrusive interstitials” — pop-up boxes, mainly — that impact usability for searchers on smartphones may find that their content does not perform as strongly as it used to in mobile search. The update planned for January 2017 is being positioned as part two of Google’s “mobile-friendly update,” dubbed “Mobilegeddon” by the search community, that made waves in the spring of 2015. Part two targets intrusive interstitials that make it difficult for users to access the content they expect to
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