1. Google Analytics tips: Track the consumer © iStock/jirsak Here’s how to monitor the path your consumers have taken from the entrance to the exit of your website: Go to ‘behaviour’, then ‘site content’ and finally ‘content drilldown’. Like the name suggests, the entrance rate refers to the amount of people that have visited your site. The bounce and exit rate while similar do have some notable differences. The bounce rate refers to users that have visited only one page on your site – not visiting any other pages from that point. Whilst the exit rate factors in additional
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