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SEO: Simplifying Navigation Cuts Performance

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The trend toward simplicity in web design is affecting navigation. The impact on search engine optimization of navigation changes can be staggering. Navigation isn’t just a way for shoppers to navigate. It’s critical to natural search performance. Complex navigational forms like mega-navigation — a navigational header that scrolls down when rolled over, spanning the full page and taking up inches of valuable screen space — have become so prevalent that some sites are starting to rebound the other direction toward simplification. Mega-navigation is very beneficial to SEO, but its also considered potentially tiring or confusing to shoppers who have to

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