With a bit of data, online retailers can improve the way products are shared on Twitter, defining a specific image and description to be displayed and improving tracking with Twitter Card Analytics. Online retailers want shoppers to share products on social media. When a visitor tweets about a product, she is essentially endorsing that product, sharing the product with her friends and family. That sort of sharing can lead to sales. How Twitter Cards Work When someone posts a tweet that contains a URL, Twitter fetches the page content and looks for specific metadata fields. When those fields are present,
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